Launch Intelligence Context

The reasoning layer LaunchPulse uses to score every opportunity. Edit positioning, signals, and rules — changes apply instantly to the scoring engine.

Product Positioning

Used as the canonical 'why we win' narrative.

Pain Signals

Detected mentions in transcripts that drive the relevance score.

High-relevance signals

Medium-relevance signals

Scoring Rules

How mention quality maps to risk tier.

Mention Quality

Risk Logic

Objection Handling

Battlecards surfaced when the model detects an objection in a call.

Custom Notes

Free-form context the model should always keep in mind.